The Mellow Mushroom name is recognized not only in the Southeast but throughout the country. Our fans send us emails all the time letting us know they drive 100 miles to eat at a store, or that they freaked out when they saw one while on vacation. College graduates beg us to follow them from their university town to the place they live now. Our website gets hundreds of thousands of page views a month, many from states where we currently have no presence. And our fan base in social media is growing, with roughly 100,000 fans of Mellow on Facebook.

We've looked at thousands of sites over the years, and we know what qualities make for a good fit. We've also analyzed our individual stores performance, and drawn conclusions about what makes some locations more successful than others. The way the store is run makes a huge difference, but the location, as well as the particulars of the space itself, is one of the key factors for success. Site selection is part science and part art, and that's why we'll personally come out and look at sites with you.

Our Franchise Development team will assist you throughout the lease or purchase negotiations. You'll also need to get your own attorney to review it of course, but our legal minds will also review your lease or purchase agreement. And we're here to be the unemotional partner, to cooly advise you because it's easy to fall in love with a space.

We admit it, we've geeks about design, and one of the things that makes us happy is great design. That's why we've partnered with some of the best architects and designers around. And the architects give us 'preferred' pricing, because they know that if the price is right, and the work is great, we'll keep coming back to them. That's why over the past year, we've put together a cadre of architects that uses conventional materials in unconventional ways, to create designs that are both timely and timeless.

Beginning with the day you close on your franchise, the marketing team at Mellow Mushroom will work with you to promote your store. Through PR, promotions, and traditional advertising, we'll help you build a buzz around your opening that can be felt all over town. You'll have a dedicated person on the MM Marketing team working with you up until you open, and once you do, you'll be able to take advantage of programs such as Trivia Night and the Beer Club that are cost effective and efficient and can help increase your sales. Our team then serves as your ad agency, helping you create and execute your marketing ideas, and providing you with the ideas and materials you need to drive traffic and excitement.